Formerly Incarcerated Convicted People & Families Movement is an organization with a mission to transform the criminal justice system. They advocate for those who have served time and help provide opportunities that discourage recidivism. 

We helped FICPFM update its brand strategy and find better ways to tell the organization’s story. Our work started with market surveys and voter registration research. We then created an interactive website, companion video, and printed report to showcase their achievements.