As LA’s largest mixed-use project, West Edge features residential units, creative offices, restaurants, and retail shops. Our goal was to create a vibrant sense of place, while uniquely messaging the distinctive offerings available within the project.

For this iteration of the brand, we highlighted the project’s retail offerings, leaning even more into the warm, LA sunset-inspired color palette, and softening the edges of the brand with dreamy clouds and gradients. To showcase the ideal merchandizing mix, we directed a series of updated renderings and paired them with aspirational mood imagery.